ROBERT HIEGER
Student Portfolio
The Unicorn Kids Shop: Class Project 2—Two Weeks
(4 Person Team)
The Unicorn Kids Shop, an online retailer of innovative learning kits for kids, wants to revamp their web site. Formerly an online retailer that sold all types of DIY kits, "Unicorn" now wants to gear its inventory towards kids ages 4 - 15. With the launch of the anticipated new site, the company's goal is to become the #1 resource for parents who want to incorporate hands on STEAM (Science, Technology, Engineering, Math, Art + Design) education into their kids' everyday learning experience (free paraphrase, Dana Karwas, project brief).
Our Final Product—Clickable Prototype
How We Got There
Preliminary Site Map
Final Team-Approved Site Map
Preliminary User Flows
Based on User Persona: Bev— 73 Year Old Grandmother Cares about being a hip-grandmother “I don’t want my grandkids to remember me as an old senile granny!”
Based on User Persona: Charlie— 27 Year Old Uncle Cares about DIY learning “I made my first million at 21, it is OK to skip college, just DIY your education! School Sucks!”
Conclusion of Linea User Flow
Based on User Persona: Bev— 73 Year Old Grandmother Cares about being a hip-grandmother “I don’t want my grandkids to remember me as an old senile granny!”
Final Team-Approved User Flows
User Testing
